Giving Stories For Pastors To Share
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It’s worth remembering that gifts of generosity and kindness still prevail. No matter how hopeless the state of the world seems, here is proof that the capacity for giving still exists.
The Non-Profit Times Statistics
Many non-profits struggled during the pandemic and were forced to cancel their regular outreach programs and in-person events. It’s easy to see why many were discouraged and even pessimistic about the future. However, those who saw the challenges as a way to pivot and upgrade their giving strategy were the charities that experienced the biggest donations pouring in. Donors across the country gave to food banks and other charities in response to the global crisis.
The Nonprofit Times recently published their 34th annual The NPT 100. This is a study of the largest non-profits in the United States which derive at least 10% of revenue from public support. In the paper, they reported the following statistics:
- Total revenue: $79.88 billion for organizations, up 2.9% from the previous year.
- Public support over 6% to $48.568 billion.
- Individual philanthropists such as MacKenzie Scott and Dan Jewett announced donations totaling $8.565 billion to a combined 786 organizations.
1. Google’s Pop-Up Giving Circle
When the employees of tech-giant Google decided to meet virtually to discuss their values as individuals, they ended up pitching their efforts together. As a result of their “Giving Circles,” they raised over thirty thousand dollars in just an hour and a half. From that day on, the Giving Circles grew. Today, Pop-up giving circles are a way to make an instant impact, virtually. Using the latest technology, companies and organizations can make a difference together—in the shortest amount of time.
What Exactly Is a Pop-up Giving Circle?
With a Pop-Up Giving circle, donors and potential supporters can make an instant impact. It is a way to get together virtually, communicate the fundraiser, and decide who to give the resources to.
Rather than waiting long weeks for in-person fundraiser, planning a detailed and high-intensity meeting, the pop-up circles make donations happen fast. And happen now.
When planning your own pop-up giving circle, you don’t have to be limited by size. Bring small groups or large groups together, and get to make financial commitments in an easy and fun way.
2. Red Cross Giving Day
Many Americans, affected by natural disasters, often look to the Red Cross to help them in times of need. This is when a crisis brings out the best in people: firefighters, volunteers, locals who help in other ways—caring for affected children, or even cooking for refugee camps or displaced persons—all come together in solidarity and support.
The seventh annual American Red Cross Giving Day took place on Wednesday, March 24, 2021. During this entire day of giving, we saw volunteers, blood donors, and Red Cross supporters go out of their way to help others. During the 24-hour fundraising campaign, people all over the world were able to log in online and choose the amount of donation they preferred to contribute. To spread the news about this charitable way to support the Red Cross, this hashtag was used: #HelpCantWait.
3. Amazing Facebook Stats for Charities and Non-profits
If your church uses Facebook to spread the news about the current outreach projects and charities you are organizing, be encouraged that more people than ever choose this platform to give. Facebook is useful for retaining recurring sponsors: 88% of donors who have given through Facebook Charitable Giving Tools say they are likely to do it again in the future.
Did you know that 93% of NGOs worldwide have a Facebook Page? It remains one of the best ways to get your work in front of potential donors. This is because Facebook has more than 2.74 billion monthly active users, reaches 59% of the world’s social networking population, is the world’s third-most visited website, and is also the second-most downloaded app.
Check out our blogs on more benefits of using social media to connect with your donors and church members.
How DonorWerx Can Help
When it comes to end-of-the-year giving, don’t limit yourself to past fundraising methods. Research with a trusted partner on the things you can do to stay updated with the latest giving technology.
At DonorWerx, we can arrange a free consultation call to find out where you are at on your giving journey. For more fundraising resources, made-for-you templates, and guidance on growing your donors, contact us today.