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How to Create Powerful Church Giving Messages


How to Create Powerful Church Giving Messages

Unlocking the potential of impactful church giving messages lies in the realization that your visionary approach can ignite a greater spirit of generosity. In the pursuit of crafting compelling messages, I’d like to recommend an insightful read: “Made to Stick” by Chip and Dan Heath.

In this enlightening book, the authors introduce the S.U.C.C.E.S model—a remarkable framework for assessing the effectiveness of messages. This versatile model proves invaluable not only for church giving messages but for any form of communication.

I encourage you to apply this model to your next sermon. It’s fascinating to observe that when you analyze the teachings of Jesus, they align remarkably well with the SUCCES criteria. Indeed, numerous parables by Jesus seamlessly pass this test, underscoring their powerful impact. One might even speculate that the Heaths found inspiration in Jesus’ parables while developing their evaluation framework.

So, what precisely is the S.U.C.C.E.S model, and how can it amplify your church’s giving efforts?

Powerful Church Giving Messages – The S.U.C.C.E.S Model

The S.U.C.C.E.S Model functions as a thorough lens, meticulously assessing a message against six pivotal criteria.


Simplicity resonates as a core virtue. Are you resolutely adhering to a solitary, lucid, and succinct message? In essence, is your church’s communication unburdened by verbosity, complexity, or overreach? A convoluted message fails to impact and swiftly evaporates from memory. The enduring adage, “KISS” (Keep it Simple, Stupid), stands as a powerful reminder that clarity is key to capturing hearts and minds.


Unpredictability possesses its own allure. Does your church giving message remain within the realm of expectations, or does it astonish? The most compelling church giving messages possess the ability to transport recipients to uncharted territory. They provoke curiosity, kindle intrigue, and shatter predictable narratives, offering novel perspectives that leave a lasting impression.


Concrete language imparts undeniable strength. Is your messaging suffused with dynamic action verbs and evocative specific nouns? Reject the passive and opt for the energetic prowess of active language. Steer clear of abstraction. Your words should have palpable weight and resounding impact, rooted firmly in the realm of the tangible.


Credibility is the bedrock of trust. Does your church giving message have compelling, verifiable evidence? Do you extend opportunities for your audience to assess and validate your concepts? Most importantly, do you furnish your congregation with valid reasons to deem your message reliable and worthy of their confidence?


Emotion drives resonance. Does your message resonate on a profound emotional plane? The time-honored wisdom, “People buy with emotion, and justify with logic,” underscores the potency of stirring hearts over simply engaging minds. Are you forging a connection that tugs at the heartstrings, evoking a sense of urgency and belonging?

Add Stories to Your Church Giving Message!

Narratives are bridges to understanding. Are you weaving tales and parables into your message’s fabric? Do these stories encapsulate real-life situations that seamlessly mirror your message’s essence? What narratives illuminate the outcomes of the truths you’re sharing? Storytelling, as a conduit of relatability, has the power to bring your message to life, transforming it into a resonant experience that’s both memorable and impactful.

Make Sure Your Church Giving Messages Stick

The S.U.C.C.E.S Model’s potency lies in its capacity to ascertain the durability of your message. Importantly, even the most cutting-edge giving software is rendered ineffectual if your message lacks this quality.

In essence, to amplify contributions, a dual strategy must be pursued:

  1. Compelling Reasons: Provide compelling motivations for giving.
  2. Seamless Process: Facilitate effortless giving.

These pivotal concepts are exhaustively explored within our DonorWerx Framework. If you seek to construct an impactful church-giving message that elevates congregant contributions, we delve extensively into these strategies. Consider scheduling a Discovery Call with us today to ascertain if our program aligns with your objectives. Through our resources and insights, we aim to empower you to fulfill your mission with efficacy and resonance.

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