Messaging - Needs to answer ‘Why would someone give to your church?’

The words that you decide to use when communicating your vision will either engage or disengage your audience. Once you have a clear/simple message, now you have to repeat it… A LOT

• What are the two or three main ideas you want to communicate and how will you talk about them? (Story Brand Resources where applicable)
• If you told it to an 8 year old, would he/she understand it?
• Which leaderships need to have this unified message ready to spout off at the drop of a hat? (Pastoral, volunteer, small group, etc)
• Messaging Campaigns
  • Communicating Your Mission
  • Changing your Ask
  • Marketing Assets and Technology
  • Communication Cadence (Nurture vs. Broadcast)

• Time to Rally the Team
  Nobody likes change unless it’s their idea.
  Let that sink in for a moment.If you put your name in the blank on a previous page, then you are leading change. It’s not always easy, but YOU CAN DO IT! And it will be worth it!AS YOU SPREAD THIS VISION, START FROM THE INSIDE OUT.
  Start with the leaders closest to you who have the most influence and move out from there. In terms of your campaign, picture yourself lighting the candles of people around you. Those people, in turn, move to light the candles of people around them. On and on it goes from there.If your church is staff-driven, then start with the staff. But don’t jump straight from the staff to announce it to the church.

  This is not about “making an announcement.” It’s about inspiring people and winning them over. Go from staff to core volunteers. Go from core volunteers to anyone connected and involved. Then, go from anyone connected and involved to the entire congregation.

  The higher level of the person, the more personal the conversation should be.

  If your church is driven by elders or a board, start with them. Same idea—move out from there.

  One secret ingredient that can take this over the top is the ripple effect from staff members and ministry leaders to their teams.

  For instance, encourage your student pastor to talk to his or her small group leaders about digital giving. Challenge your children’s pastor to inspire his or her volunteers to respond to the campaign.