Should You Promote Your Church on Clubhouse?
There are hundreds of social networking websites across the globe, and those paying attention have no doubt heard of Clubhouse. This platform differs from other sites thanks to its focus on “drop-in audio chat.” If you’re a pastor, you’re likely already wondering if promoting your church on Clubhouse is the right move. Understanding the pros and cons of doing so is essential.
For congregant and donor communication, using new social networking platforms seems like the way to go. When making these decisions, though, it’s important to remember that not all communication is equally effective. Once you’ve learned a little more about Clubhouse, take a moment to review how the DonorWerx Framework helps to increase overall engagement.
By utilizing our system, you’ll have improved skills to promote your church on Clubhouse or any other social network.
Advantages of Promoting Churches on Clubhouse
When looking at potential tools for promoting your church, it doesn’t hurt to start by reviewing the positive aspects of a new resource. There are many advantages that ministries can garner by promoting themselves on this platform. In fact, the sheer number of advantages means we can only cover the most important here. If you’re on the fence about using the site, though, these will sway your mind.
1. Reach People of All Ages
The average age of Clubhouse users – along with other demographic information – isn’t public knowledge. Even without this specific data, though, we know social media use has increased among all age groups. And since this platform actually focuses on genuine conversations rather than viral images, you know you’ll reach users who seek out actual value.
2. Engagement Is Real
One of the biggest drivers of the popularity of the service – and why promoting churches on Clubhouse might be a perfect idea – is its real-time engagement. People don’t just sit and listen to what others are saying. Instead, they have an opportunity to speak in the rooms. This means your congregants can give testimonials or lead in prayer, and you can even bring in special speakers.
3. An Opportunity for Revival
When the coronavirus pandemic resulted in lockdown orders, folks were more likely to experience the word of God via church and pastor blogs than revival meetings. With Clubhouse’s virtual nature and the ability to let other members talk – including fellow pastors – this no longer has to be the case. Even if it took years for the world to return to normal, Clubhouse could keep revival going.
4. Impressive Networking Opportunities
The clubs and rooms on the Clubhouse app cover an expansive array of topics. Some of the most popular pastors in America have used the platform, and this creates a genuine opportunity for networking. You can also get to know church leaders in your own area and invite them to listen in. Building a strong network improves your ability to do God’s work.
What better reason could there be to promote a church on Clubhouse?
Disadvantages of Promoting Churches on Clubhouse
Even though over 10 million people use the platform weekly, there are still a few disadvantages of promoting churches on Clubhouse. Many of these relate to the novelty of the platform, so some drawbacks will no doubt disappear in time. When deciding whether to use a tool for your ministry, though, it’s essential that you have all the facts.
1. Your Congregation Probably Isn’t There Yet
Even though millions of people have downloaded the app, it’s important to remember that this is a global platform. Clubhouse is quickly increasing in popularity, but it’s nowhere close to Facebook or Twitter. Of course, this doesn’t mean it won’t get there one day. One of the best social media strategies for churches is getting in on the ground floor of new services.
This means a lot of the work you do to promote a church on Clubhouse will go unnoticed early on. Galatians 6:9 tells us, however, that God rewards hard work. If this social platform continues to grow at this pace, you’ll no doubt reap these rewards.
2. It’s Still Invitation-Only
In addition to most of your congregants not having a Clubhouse account, the reality is you probably don’t either. This is because the platform is still invite-only. You can download the app to get a feel for everything, but you won’t be able to host or take part in audio chats yourself. Users currently on the service have a limited number of invites, so see if you can snag one from a devoted congregant.
3. Only on Apple Thus Far
While Apple is more popular than Android in the United States, the latter still has well over 100 million users in the country. Unfortunately, anyone looking to promote a church on Clubhouse right now is out of luck without an Apple device. The popular social platform is not yet in the Google Play store, but its creators have promised to roll it out soon.
4. Users May Run Into Inappropriate Rooms
In September 2020, conversation about Clubhouse erupted when a room with hundreds of listeners suddenly devolved into anti-Semitic tropes and discussions. The creators of the room clearly did not have the experience to lead the conversation, and many folks swore off the app entirely after that.
If you choose to promote your church on Clubhouse, don’t forget what else your followers may encounter. Of course, this is essentially true of any social media platform. If you ask your congregants to visit your ministry on the app, make sure you warn them about the potential misuse of the service.
Promoting a Church on Clubhouse Is Tricky
While most marketers view just about any promotion as positive, it’s important to remember the pros and cons of the tools we use. While Clubhouse is growing in popularity, it might not be right for your congregation. With an increasingly diverse group of donors and parishioners, though, the real question is why you don’t believe you should promote your church on Clubhouse.
Popular social media websites offer new opportunities for the ministry. If one of these platforms isn’t performing well for your church, it’s possible you could have a problem with communication. This is where the DonorWerx Framework comes into play. Schedule a Discovery Call with us today to learn how we can help your church improve its communication.