5 Reasons Pastors and Ministry Leaders Should Blog
No matter what industry you work in, whether it is technology, retail, or spirituality, people will wonder what gives you the authority to speak on certain topics. By running a church blog, you can provide them with that information. Such a blog provides an opportunity to improve your outreach.
In a global marketplace where it is becoming increasingly harder to be seen and heard, establishing your unique voice is critically important. The people who get to the top in this modern digital age are those who are constantly putting information out to the world in various forms.
Why Do You Need a Church Blog?
One of the most effective ways to reach people is through blogging. Some people may never set foot in your church or attend your conference, but they will search for specific terms on Google and your blog (which can be set up in one day with some companies) just might give them the information they need.
There is so much value you can give on the pages of a blog that might not ever make it into your pulpit. Just think about it for a minute. If the Bible were a blog, billions of people have been impacted by its pages. Some who attend church every Sunday and others who have never set foot in a church in their lives have at least heard about or read a verse or two from its pages.
That is the impact your blog could have on the world. In times like these, it is especially important for people of faith and hope to put their thought leadership out there and help inspire and comfort those who need it most.
Aside from continuously developing and improving your church activities and sermons, here are some reasons pastors and ministry leaders should consider creating a blog:
1) Church blogs can be used as a tool to help others grow and share your message globally.
Blogging is powerful because words are powerful. You can speak life through the pages of your blog. You can also speak inspiration and advice to your peers through the pages of your blog. A blog can give you the opportunity to give a perspective on current affairs or talk about an issue people in your area are struggling with.
As a pastor, I am sure you spend a lot of time crafting your weekend message. But, wouldn’t you want more than the people within your four walls to hear it? Of course, the Word of God is universal, and blogging is a way for you to pull some nugget out of your sermon and share it with the world.
2) Blogging allows you to create resources that last and help make recommendations to others.
A sermon preached on Sunday can only go so far. Taking the time to create resources around your sermon series or topics can easily turn into study guides, e-books, and more. Your blog could be the catalyst for one or more of these.
Many influencers on social media get paid to simply recommend products that other people might need or even want. Your blog can be an avenue for you to recommend great books, other blogs or articles, favorite podcasts or songs, or upcoming events.
3) Blogging helps to add your voice to the global conversation and can help you learn.
There will always be a “God-shaped void” in everyone’s soul and for that reason spirituality and faith will remain one of the most discussed topics. Your blog can be the entry way for you to speak into the global conversation, reaching people you would have never reached before.
Learning is a big part of growing. You can only give to other people what you know and/or have experienced. Learning keeps you in a position to always have something to share with others on your blog.
4) Blogging allows you to reach toward vulnerability and create a writing discipline.
Let’s be honest: You do more than preach on Sundays. You also teach Bible Study mid-week. Let’s not forget giving messages of comfort, celebration and vision. You do this at retreats, weddings, and funerals. That is what people know you to do because, well, you’re a pastor. But blogging can help you to remove the layers of “pastor-ship” and show more of yourself. This offers a window into your personality.
As a pastor, you probably do write – your sermons for the most part. But if you strive to be a writer who thinks and expresses their thoughts well, you will need to write more frequently than just the weekend. As you grow a following, your readers and audience will, over time, follow you where your thinking and writing takes you.
5) Church blogging helps you to build relationships and impact generations.
Have you ever read a book and at the end, felt like you were best friends with the author? That is what blogging can do for you as well. More than ever, people need connection and you can bring some of that through in your daily or weekly blogging. The discussion following what you have written is highly important and it can create a two-way conversation.
Do you want to impact people for the long-term, far into eternity? Think of people such as C.S. Lewis and Warren Wiersbe who have passed on to glory. Many people still read their works to this day. You can impact future generations by leaving behind a faith-filled legacy that others can read and share.
Great pastors and churches come and go. People also come and go. But the written word is indispensable.
If you need help getting started in building a website or church blog, there are many resources available and DonorWerx is here to help.