What Your Church Can Learn From Amazon
Online giving is so easy – it’s as easy as going to Amazon.
Have you bought anything from Amazon?
The answer is probably yes. Nearly everyone with an internet connection and a credit card has purchased at least one thing from Amazon.
Next question: are you an Amazon Prime member?
If you aren’t familiar with Amazon Prime, it’s a $99/year membership.
Members get free shipping and free access to thousands of movies & TV shows.
At first glance, it seems like Amazon loses money on the Prime program. But when you delve into the numbers, a different reality becomes apparent.
Learning Online Giving From Amazon
Does Amazon lose money on Prime? The answer is yes, they technically do. They lose money on those who buy a lot of items because shipping is expensive. But they also know an important reality: Prime members spend significantly more per year than non-Prime members.
So what is Amazon’s goal? To turn every Amazon buyer into a Prime member.
How do they do it? Simple:
You make a purchase.
They recommend you download their smartphone app.
You receive a suggestion to join Prime.
They show you other programs like Prime Fresh and Prime Now.
This isn’t manipulation. Amazon wants to create raving fans who are repeat customers. It’s how they stay in business.
That’s the objective of every company. Whether you buy a car from Honda or eat lunch at Chick-fil-A, smart companies know they need to give you a clear next step so you stay engaged with their brand.
The same is true with giving in your church.
Your congregation needs clear next steps for online giving, no matter where they are in the journey.
Improving Giving in Your Church
How do you move givers forward? What is your intentional path for converting one-time givers into faithful, committed givers? Developing a giving strategy is no doubt a complex process. Fortunately, you don’t have to do it alone.
At DonorWerx, our team of professionals is committed to helping you increase both overall and online giving in your ministry. Schedule a Discovery Call with us today to learn more.
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