3 Best Church Marketing Examples (Plus 6 Best Strategies to Implement Today)
Before you start planning your church marketing strategy, it helps to take a look at the earliest disciples of Christ: the first Apostles, who answered the Great Commission to teach and preach the message in all corners of the earth. Jesus promised them that the Holy Spirit would guide them in all the missions they set out to accomplish:
Acts 1:8 says, “But you will receive power when the Holy Spirit comes on you; and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth.” And, in Mark 16:15, we remember our great commission: “Go into all the world and preach the gospel to every creature.
Acts Chapter 2 tells us how the disciples went about one of their first huge missions: “When the day of Pentecost came, the believers were all together in one place. And they were all filled with the Holy Spirit and began to speak in other tongues as the Spirit enabled them.
We see that first, they had to be united, and full of the Spirit. They had to know exactly what their calling was, and obey it. Next, they received the power to speak other tongues.
Now, if we apply “other tongues” to today’s new media, we can see how upgrading out own “tongues or languages” to the modern ways of marketing is essential for our church’s success.
Best Websites for Church Marketing Strategy Examples
It helps to look at others who have reached success and get inspired to start on your own mission. Also, if you have a team helping you manage content, it gives them an idea of what’s working. The following three websites are examples of some missions who have done great marketing efforts.
This group has a very clean website look, their pages are easy to navigate, and the design of the website is appealing to younger churchgoers as well. Looking at their pages, it is obvious they have not skimped on great investments: staff and resources, modern tech tools, and appealing content.
· Community Bible Church
The first thing you will notice is that this church uses a great URL for their homepage: http://onlinechurch.com Anyone search for an “online church” will immediately find them. Although their name is “Community Bible Church,” they have success because of this little detail, and how it ranks them high on Google. Being “searchable” is essential for having an online presence.
· Chicken Soup for the Soul
A well-known ministry producing inspirational books, we list them because of how they are utilizing the new media of podcasting. If you want to market your message in an easy to digest way, have a look at other churches that have delved into podcasting. Check out their website and examples of great storytelling: https://www.chickensoup.com/
Six Ways to Upgrade Your Church Marketing Strategy
Now that we have seen some other examples, let’s get specific. What are some easy and practical ways to incorporate into your own ministry marketing strategy?
1. A Great Website
A good website incorporates all the elements: branding, social media links, mission statements and fundraising pages your donors can easily access. The first thing you want to do is locate a good website builder who can help you get yours up and running.
2. Live Broadcasts
Follow the example for the churches above and incorporate streaming videos or live podcasts and radio shows into your marketing and mission strategy. There is no better to get people’s attention, than when the news and storytelling is happening live.
3. Pastor Blogs
Don’t just start a blog without a specific content plan. By looking at your church’s most immediate spiritual needs, and seeing what the future goals are you need to reach, you can schedule appropriate blog posts to inspire and encourage your followers. For more inspiration and ideas for creating great blogs, have a look at this post written for pastors.
4. Online Giving Apps
Have a look at these best church apps we recommend to upgrade your church’s marketing strategy. They are easy to use and will take a lot of the administration headache of your team.
5. Data-Driven Fundraising
Build a strong online presence, and learn to master your online communications. When your strategy is data-driven, you are able to look back on statistics and see how to improve your strategy for the future.
6. Donor Management Software
This is one of the most essential tools in your arsenal when it comes to effective fundraising and missions. The right donor management software is one that is based on your specific needs and goals. But generally, it should incorporate great security and privacy, work in the cloud, and offer easy navigation.
You Are Destined for Grace and Power
Finally, let’s be encouraged that the task is not impossible: In Acts 4:33, we are told that, “With great power, the apostles continued to give their testimony about the resurrection of the Lord Jesus. And abundant grace was upon them all.”
We at Donorwerx wish you that same abundance and grace as you continue giving your testimony and inspiring donors to help you keep changing the world. Schedule a Discovery Call with us today so we can help you get to that point.
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