Every religious congregation aspires to increase giving – a goal cherished universally. Within your own church community, it’s highly likely that a significant number of folks are employed by enterprises or even operate their own businesses. In light of this, wouldn’t it be prudent to communicate with them using terminologies that resonate within their professional spheres?
You should align the church’s message with the language of commerce and entrepreneurship. Doing so serves to establish an avenue for deeper engagement and understanding. Just as businesses strive to optimize their operations for maximum impact, so too can the principles of effective giving be conveyed using similar analogies. This approach doesn’t just bridge the gap between spiritual and material realms. In addition, it also acknowledges the diverse backgrounds and perspectives present within the congregation.
In this collaborative narrative, the church isn’t merely a place of worship. It’s also an inclusive community that speaks a language familiar to all its members. We spoke with Grant Wiseman of St. Thaddeus Episcopal Church to learn more. As someone who ran a business for years before joining the ministry, we found his insights invaluable when it comes to increasing giving by having a willingness to talk business in church. Here’s what we learned.
Increase Giving by Talking a Language People Understand
Wiseman astutely highlights a compelling historical connection – that numerous principles commonly lauded as effective business practices trace their origins back to foundational church practices. This historical symbiosis prompts a thought-provoking question: Could harnessing the power of familiar business terminology facilitate more profound engagement within the congregation?
In this vein, Wiseman advocates for the utilization of practical, business-centric language that resonates effortlessly with the average layperson. This pragmatic approach is underscored by the assertion that the traditionally ornate and metaphorical language often employed in spiritual discourse can inadvertently lead to confusion rather than clarity.
Indeed, the prospect of harmonizing the accessible vernacular of commerce with matters of faith opens a gateway to enhanced understanding and participation. By offering relatable analogies to convey spiritual concepts, the congregation can journey towards a more profound connection with their beliefs. This approach acknowledges the diverse backgrounds and familiarity that individuals may have with business principles.
Moreover, Wiseman aptly draws attention to a striking parallel between the domains of advertising and evangelism. Both realms hinge on effective communication. One seeks to attract customers, while the other aims to nurture spiritual growth. Drawing from the insights of advertising — where clear, concise, and compelling messages reign supreme — Wiseman encourages a reevaluation of how we convey spiritual guidance.
Realize that Fundraising Changes Every Generation
Wiseman’s astute observations extend to a significant generational trend evident within his church’s approach to giving. He keenly notes that individuals who lived through the tumultuous times of World War II and the Korean War have markedly distinct contexts that shaped them. This leads to a profound variance in their perspectives on commitment to the church compared to the prevailing mindset among millennials.
The experiences, values, and socio-economic landscapes that defined each generation’s formative years have inevitably sculpted unique approaches to religious devotion and charitable contributions. The contrasting historical backdrops of these generations underscore the importance of acknowledging their differing viewpoints. The resilience and sacrifice witnessed during the global conflicts of yesteryears instilled in the older generation a sense of unwavering commitment. This closely intertwines with their faith.
The church represented not just a spiritual sanctuary, but a steadfast anchor in times of turmoil. This deep-rooted association between faith and life experiences shapes their understanding of loyalty to the church. Conversely, the millennial generation brings to the table a distinct lens through which they perceive commitment. This comes from being nurtured in an era of rapid technological advancement, shifting social norms, and economic fluctuations.
Wiseman insightfully recognizes that engaging with these younger congregants requires a nuanced approach. He acknowledged that the process of establishing a meaningful connection might necessitate more time and tailored strategies.
So, What’s the Takeaway for Church Giving?
Conversations with individuals like Grant Wiseman have illuminated a core insight: a substantial portion of the challenges inherent in church growth and boosting contributions can be attributed to communication difficulties. The obstacle arises as leaders encounter obstacles when attempting to convey their comprehended concepts in ways that resonate with and secure the congregation’s support.
This challenge is further amplified by the reality that church leaders frequently address multiple generations concurrently. This circumstance significantly compounds the complexity of effective communication. So, how can ministry leaders overcome these difficulties and increase church giving? DonorWerx is here to help. We simplify giving and provide powerful donor engagement tools to help better target your messaging.
Even better? We offer a free consultation customized to your ministry’s unique needs. Schedule a Free Discovery Call today to speak with one of our giving experts.
