How to Create Powerful Church Giving Messages

Did you know when you want to create powerful church giving messages, your vision can inspire more giving.

One of my favorite books about how to deliver a powerful, compelling message is Made to Stick by Chip and Dan Heath.

Their S.U.C.C.E.S model is one of the best templates I’ve ever seen for evaluating the power of a message. Any message.

You should try it on your next sermon.

In fact, if you look at the teachings of Jesus, you’ll see that he meets the SUCCES criteria better than anybody.

Just about every single one of Jesus’ parables passes with flying colors. In fact, I wouldn’t be surprised to learn that the Heath’s modeled their test on Jesus parables!

So what is the SUCCES model and how can you use it to increase your church’s giving?

Powerful Church Giving Messages – The SUCCES Model

The SUCCES Model looks at a message and evaluates if it meets 6 criteria.

Simple

Do you stick to one, clear, concise message? If your church giving message is too wordy, too complicated, or too broad, it won’t make an impact. It won’t be memorable. Remember KISS? Keep it Simple, Stupid.

Unexpected

Does your church giving message adhere to people’s expectations, or do you surprise them? The best church giving messages take people to places they’ve never been. They develop intrigue and peek curiosity.

Concrete

Do you use action verbs and specific nouns? Don’t use a passive voice, but use strong, active verbs and language in your messaging. Don’t get too abstract.

Credible

Does your Church Giving Message include compelling proof? Do you give them ways to test your ideas? Give your people

Emotional

Do you help them feel the importance of your idea? There’s an old salesperson saying, “People buy with emotion, and justify with logic.” Are you speaking to the heart or just the head?

Stories

Do you tell stories or parables? What real-life situations speak to this message. Do you have stories about the results of the truths your speaking of?

Made to Stick

The SUCCES Model is powerful because it can help you determine if you message is made to stick. And if your message isn’t “made to stick,” the most advanced giving software on the planet won’t help you.
As I say over and over again. If you want to increase giving you must…

  1. Give them great reasons to give
  2. Make it super easy for them to give

And we dig deep into these giving-boosting concepts in all of our IGNITE coaching programs. Contact us today to see if our program can help you create a powerful giving message that will increase your giving and give you the resources you need to accomplish your mission.

Follow Us

Subscribe to Updates

Please enter your name.
Please enter a valid email address.
Please check the required field.
Something went wrong. Please check your entries and try again.

Additional Resource Posts

ADDITIONAL RESOURCES

Many technologies are changing the church.
5 Technologies That Are Changing the Church (For the Better)
Effective Community Outreach
Developing an Effective Community Outreach Plan
Why Most Church Outreach Programs Fail
7 Reasons Why Most Church Outreach Programs Fail
Church credit card payment processing rates
Is Your Church Getting Fair Credit Card Payment Processing Rates?