Introduction

• Brand secure give app page
• Setup donation categories
• Generate App Helper Text
• Thank you Email Templates
• Confirmation Post-Gift Page
• Upload donors into software
• Setting employee permissions

Your Message

• Brand secure give app page
• Setup donation categories
• Generate App Helper Text
• Thank you Email Templates
• Confirmation Post-Gift Page
• Upload donors into software
• Setting employee permissions

Messaging Worksheet

• Where does your money go?
• Can they get involved in the cause in addition to donation?
• What are the reasons they should give?
• What’s “in it for them”?

Marketing Assets

• Donation Landing Page (the anatomy of a secure give donation page)
• Website Links (graphic example of menu on website)
• Social Media Posts (10 posts)
• Social Media Profile Graphics Examples (Profile Covers with giving landing page snapshot)
• Messaging Examples (What we’re doing with the money)
• Pastor Video - Announcement Script (2 minutes at most)
• Announcement Emails (5 Emails)
• Email Marketing Cadence Drip Sequence (Email Timing and Graphic showing example)
• Bulletin Insert (3 Samples)
• Mailer Insert (3 Samples)
• Short URL
• Testimonials / Success Story Promotion (1 Sample)
• Text To Give Crowdfunding Booster (Overview of text to give campaign for $5 to help indoctrinate digital giving without thought)
• Physical and Digital Signage
• Physical Thank You Cards for First Time Donors

Marketing Assets download

• Donation Landing Page (the anatomy of a secure give donation page)
• Website Links (graphic example of menu on website)
• Social Media Posts (10 posts)
• Social Media Profile Graphics Examples (Profile Covers with giving landing page snapshot)
• Messaging Examples (What we’re doing with the money)
• Pastor Video - Announcement Script (2 minutes at most)
• Announcement Emails (5 Emails)
• Email Marketing Cadence Drip Sequence (Email Timing and Graphic showing example)
• Bulletin Insert (3 Samples)
• Mailer Insert (3 Samples)
• Short URL
• Testimonial / Success Story Promotion (1 Sample)
• Signage (Physical and Digital Signage including a Zoom Background)
• Text To Give Crowdfunding Booster (Overview of text to give campaign for $5 to help indoctrinate digital giving without thought)
• Physical Thank You Cards for First Time Donors (1 Sample)

Promotional Plan Launch Calendar

The importance of planning
How social can be used throughout the 90 days
What emails are going when
How you’re integrating the launch with your sunday service
Delegating responsibilities for staff between internal and external launch

Feedback, Surveys, Forum Groups, and Testimonials
Give your donors at seat at the table

Sample Survey and Testimonial Campaign

Promotional Plan Launch Calendar

Sample completed and Blank

Reporting

Before / After
Impact Report
Staff Debrief

Blank and Sample Impact Report

Staff Debrief about the experience (what you did well vs. not well)